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4 Benefits of Hiring a Local SEO Expert

Getting your company up and running online means reaching the largest number of people possible, whether across the globe or right in your own neighborhood. What many companies don’t understand is that connecting with people in your own backyard is crucial to the survival of your local business. Hiring a local SEO expert will help […]

The 7 Smartest Marketing Tips for Small Business in 2022

Trends and strategies in marketing are always changing, and you want to keep your business on the cutting edge, follow these marketing tips for small business to maximize the effectiveness of your business’s internet presence. 1. Figure Out Your Target Audience One absolute necessity in marketing is to figure out who you’re marketing to. Consider […]

What is Marketing Technology

Marketing technology consists of platforms and tools to boost your marketing efforts.  Modern marketing, AKA digital marketing, requires a lot of computing power because most of our efforts are focused on the digital world. In fact, marketing technology has been recognized as its own industry since 2011 An easy example of marketing technology can be […]

What is SEM / SEO Competitive Research?

Have you heard of SEM / SEO Competitive Research?  SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are the two most popular topics when it comes to any digital marketing in recent years.  It’s said to be critical to have a decent SEM budget and good SEO optimization to be competitive online, to be found.  […]

Local SEO for Small Business

Google accounts for 92% of the global search engine market share (April 2021).  That may not surprise you, but did you know 46% of all Google searches are about local information?  Customers want to lookup local business easily & quickly.  Therefore, Local SEO for Small Business is critical, especially for those who might compete with […]

How to setup Google My Business

How to setup Google My Business account Ensure to fill out as much information as possible when creating a Google My Business listing. Google ranks these profiles based on the quality of their information and favors listings with more information. By keeping the information updated you can make sure that Google is feeding the correct […]

COVID-19 and Digital Transformation: Key Things for Small Business

Key Points: COVID & Digital Transformation, Post-COVID Marketing Digital Transformation was already at full steam before 2020.  Amazon was leading the way as a new king of retail utilizing Digital Marketplace.  There’s a reason why we started to use the word ‘Digital’ in front of ‘Marketing’, it’s because it’s all about Digital increasingly.  And businesses […]