Getting your company up and running online means reaching the largest number of people possible, whether across the globe or right in your own neighborhood. What many companies don’t understand is that connecting with people in your own backyard is crucial to the survival of your local business. Hiring a local SEO expert will help you reach the people right next door who are searching for a business just like yours.
1. Your Customers Are Looking for You
Regardless of the industry you are in, customers are turning to the internet to reach out to companies just like yours. In the last year, 46% of Google searches were for local companies, and half of all mobile searchers were looking for the information of a local business. It has also been reported that 64% of customers turn to search engines as their primary method of finding local businesses.
There has also been an increase in users who are searching online first before buying in person. This means your customers are already looking for what you have to offer online, so helping them find you by using local SEO will put your business right in their line of sight.
2. Results in Real-Time
Often when people are on the hunt for a local company, it is because they need a solution right at that moment. Many people search generally without having a certain company in mind, so local SEO will give them an option to find your business fast. This allows them to take advantage of your services as soon as possible, creating new customers and extending your reach.
3. Local Online Directories
Local directories hold quite a bit of influence over people who are searching for help in a specific location. These directories, such as Yelp and Angie’s List, give people trusted recommendations from local options. If you appear on their first page of local results, then customers are much more likely to give your business a try. One of local SEO’s goals is to enhance your location in those directories, leading to much higher conversion rates.
4. Traditional Media Has Less Influence
Local newspapers have lost up to 80% of their readership over the last twenty years. People are relying more and more on the internet for businesses with which they can connect. An expert in local SEO knows how to take advantage of those online avenues, creating more business and gaining more name recognition for you and your company. Placing an ad in your local paper may be good for nostalgia, but it won’t result in higher conversion rates.
SEO is a great way to build your visibility online, but local companies need a way to transform digital marketing into real interactions. Local SEO will promote your location, products, and services to customers in your area. Contact us today at WebVillage Marketing for a Local SEO package that will give you the marketing you need so you can stay focused on your growing business.