Running a small business can be overwhelming, especially when wearing multiple hats. Marketing is a crucial aspect of any business, but it can be time-consuming and expensive. You need to understand social media marketing and SEO, and if you have online sales, keep your e-commerce website up-to-date. Also, email marketing is still a vital advertising channel—with a return of $36 for every $1 spent. However, unless you’re an expert in marketing, it’s hard to know where to start. This is where a small business marketing consultant comes in. Hiring a marketing consultant can help your business grow in ways you never thought were possible. Here are four ways a small business marketing consultant can help your business.
A small business marketing consultant can offer consulting sessions to help you identify opportunities, create a marketing plan, and implement marketing strategies. Consulting sessions can be in person or online, depending on your preference. During these sessions, you can pick the marketing consultant’s brain, ask questions, and get personalized advice on how to grow your business. Most of all, you will have an experienced marketing professional guide you through the process.
Marketing is a full-time job, and most small business owners don’t have the time or resources to dedicate to it. Something can slip through the cracks when you try to do it all. Even something you may think is small, like not keeping up with social media posts, can cost you money.
According to HubSpot, Facebook has over 1.8 billion daily active users (DAUs)—many potential customers you could miss out on. A small business marketing consultant can provide ongoing support and advice, helping you stay on top of your marketing efforts. They can provide ongoing marketing support.
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Small business marketing consultants can offer workshops to teach you and your team how to create effective marketing campaigns. These workshops can cover social media marketing, search engine optimization (SEO), email marketing, and paid advertising. Also, you can get advice on creating compelling content, setting up analytics tracking, and measuring results.
What you post to social media and blogs and include in emails or text message marketing can make a big difference in your business. For example, research shows companies with blogs get 55% more web traffic than businesses that don’t. Also, nearly 60% of businesses gain new customers through quality blog content.
Hiring a small business marketing consultant can be the best investment you make for your business. They can save you time, money and help your business grow in ways you never thought possible. Whether you need help identifying marketing opportunities, creating a marketing plan, or implementing marketing strategies, a small business marketing consultant can provide personalized advice and support to help you achieve your goals.
Ready to take your small business marketing to the next level?
Complete our contact form or call Call or Text at 951.972.8870 (West Coast) 717.834.7557 (East Coast) to learn how you can work with one of WebVillage Marketing’s expert marketing consultants today and discover how we can help your business thrive!