How To Determine What’s Right Marketing Budget For Your Business

Many small business owners face a challenging question when it comes to their marketing budgets: how much money should they spend? Finding the right balance between spending enough to reach their target audience and sticking to a budget can be tricky. Fortunately, you can use some simple guidelines to determine the right marketing budget for your business.

Get Marketing Help When You’re Growing, Not Starting Up

It’s important to remember that when you are just starting, you may not have the resources available for a full-blown marketing campaign. The best approach is to wait until your business is well-established before investing in marketing. Once your revenue has grown sufficiently, you can explore different advertising and promotional campaigns.

Determine Your Basic Needs

When you’re ready to start marketing, the first step is determining your basic needs. If you’re a small business in a local area, $500 a month should be enough to get the basics going. This budget can cover basic advertising, including Google listings, GMB optimization, branding, and social media. For less than $50 more, WebVillage Marketing offers all the above services and a monthly blog or email for lead generation in a small business marketing package.

Increase Your Budget with Additional Services

Suppose you’d like more comprehensive coverage to help grow your brand. Increasing your monthly budget to around $1K should provide adequate coverage for most small businesses. With this budget range, you can include all the basics, such as branding, GMB, and additional digital marketing services, including Google listings, TV, and targeted ads.

These are ideal for businesses looking to increase their reach and build their brand. The ads can also help you establish consistency in messaging, which is essential for creating loyal customers. Branding is also vital in targeting your ideal customer, which is even more important for small businesses. As small business marketing experts, we have seen tremendous success in this budget range.

With an $800 budget, you can choose our Premium Package that gives you a real jump without breaking the bank! It includes all the services above and much more. The package also gives you access to our creative team of professionals who can create custom content and design to help your brand stand out.

Let us focus on our expertise so you can focus on your core business. Let’s chat today!

Comprehensive Services with Maximum Coverage

Finally, if you want maximum coverage with all-inclusive packages that cover everything to keep your small business growing, you can increase your budget to around $1.5K – $2K +. This budget range should cover all the services that WebVillage Marketing offers, from branding, GMB, and social media, to search engine marketing, targeted ads, and press releases.

Our services are designed to help small businesses succeed, and we strive to provide the most comprehensive packages with maximum coverage.

At WebVillage Marketing, we specialize in creating small business marketing packages tailored specifically for each customer so that we meet their needs within the desired timeframe and budget requirements. Contact us today at 951-972-8870 or email us at  inquiry@webvillage.marketing for all your digital marketing needs!