Social media networks have skyrocketed in popularity since their introduction, and this trend shows no signs of slowing down any time soon. These networks have expanded their reach and now feature multiple tools and use cases for businesses of all sorts.
Social Media Marketing for Small Business: Which Platforms Are Right?
With close to three billion users, Facebook continues to be one of the most popular social networks in the world. With so much activity among so many users,
there’s a good chance you’ll be able to find your target audience and reach out to them using effective tools such as Facebook ads. Once you’ve gotten their attention, Facebook then provides a number of ways to interact with and engage your customers.
Creating a page for your small business allows you to post videos that give a behind-the-scenes look at your company and tell stories that communicate your brand
message in a more engaging way. You can also share news about new company promotions or products and host direct interaction with your community via comments on posts and Facebook Messenger.
Twitter users receive a constant stream of new content that includes everything from news links and short videos to memes and jokes. With posts limited to just 280 characters, it has also become the social network of choice for users with short attention spans who want their content delivered in small bite-sized pieces. While this may limit certain types of marketing campaigns, it is ideal for multiple smaller posts throughout the day.
If you adhere to a strategy of concise and interesting posts that include things like interactive and short entertaining videos, Twitter can be a rich platform for expanding your brand awareness to new audiences. This is due to the popular practice of “retweeting,” where users pass along fun or informative posts that they’ve seen to their friends and followers. This can quickly multiply your reach and maximize the value of each piece of content you create.