content management system

Which Website Platform (Content Management System) is the Best?

Are you looking for a new website or a redesign of your existing website? Choosing the right website platform, a content management system (CMS), is crucial for your online presence. In this blog post, we’ll compare five popular websites and explore why WordPress is the best choice for flexibility, ownership, plugins, and SEO effectiveness.


Squarespace is a website builder platform that offers modern templates, drag-and-drop features, and e-commerce capabilities. It’s ideal for small businesses or individuals who want a visually appealing website without advanced customization. 

Squarespace controls 2.8 million websites worldwide. However, Squarespace’s limited customization options and premium features make it less flexible than other CMS options. Also, businesses don’t own their website and will lose access to their content if they don’t pay their subscription fees—leaving them at the whim of Squarespace.


Wix is a popular website builder platform with drag-and-drop features and stunning templates. It handles over 4.5 million websites globally. Wix’s SEO capabilities are limited. Many users have reported challenges in achieving higher search rankings. Like Squarespace, you don’t own the website and will lose access to your content if you don’t pay their subscription fees. 


Contact WebVillage Marketing today for the perfect website for your business. We offer services for all-size businesses, from single-page to complex websites, with custom integrations.


content management system


WordPress exists in two different paths.  WordPress (maintained by is an open-source, community-based CMS system while, also known as, is a website builder platform using WordPress with some tweaks that offer hosting services and customizable themes. WordPress powers over 41 million websites worldwide, making it one of the most popular CMS options. WordPress hosted on a powerful server setup is the best way to accomplish affordability, control of ownership, and ultimate flexibility on any type of customization you want.  Check out our Website Packages to see how your business can take advantage of the power of WordPress.


With Webflow, you can enjoy a CMS platform that provides features for extensive customization and an intuitive visual drag-and-drop interface. It’s ideal for designers and developers who want to build custom websites without touching code.

Webflow powers over 100,000 websites worldwide. However, Webflow is not user-friendly for beginners, and pricing plans can be expensive.


HubSpot is an all-in-one platform that offers a CMS, CRM, and marketing tools for businesses. It’s ideal for companies who want all their tools in one place and prioritize data tracking and analysis.

According to SimilarTech, a website profiler tool, HubSpot powers over 158,000 websites worldwide. While definitely an effective platform, Small businesses may find HubSpot expensive and may face limitations with customization options.

Why Choose WordPress?

After comparing the top website platforms, it’s clear that WordPress is the best choice for flexibility, available plugins, and SEO effectiveness.

  • Flexibility: WordPress is open-source software, meaning it’s free to use, modify, and distribute. It offers thousands of custom themes and plugins that allow you to create any type of website you need.
  • Plugins: WordPress has over 58,000 plugins available to download, from e-commerce to SEO to social media integration. This means you can easily add and customize features without coding skills.
  • SEO effectiveness: WordPress is SEO-friendly right out of the box. It offers easy-to-use SEO plugins like Yoast SEO, making optimizing your website for search engines easy.

WordPress powers 42% of all websites worldwide, making it the most popular platform.

When it comes to choosing the best website platform, it ultimately depends on your business needs and website goals. However, when comparing website builders like Squarespace and Wix, website hosts like, and CMS platforms like Webflow and HubSpot, WordPress stands out as the most flexible, customizable, and SEO-effective option.


If you’re ready to take your website to the next level, contact WebVillage Marketing for all your content management system needs. Call or Text 951.972.8870 (West Coast) 717.834.7557 (East Coast) today!

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