Trends and strategies in marketing are always changing, and you want to keep your business on the cutting edge, follow these marketing tips for small business to maximize the effectiveness of your business’s internet presence. 1. Figure Out Your Target Audience One absolute necessity in marketing is to figure out who you’re marketing to. Consider […]
Marketing technology consists of platforms and tools to boost your marketing efforts. Modern marketing, AKA digital marketing, requires a lot of computing power because most of our efforts are focused on the digital world. In fact, marketing technology has been recognized as its own industry since 2011 An easy example of marketing technology can be […]
Have you heard of SEM / SEO Competitive Research? SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are the two most popular topics when it comes to any digital marketing in recent years. It’s said to be critical to have a decent SEM budget and good SEO optimization to be competitive online, to be found. […]
Many small businesses often start with Social Media such as Facebook or Yelp; they typically claim their business on Google. And then, often, they stop. We all know Facebook, Google & Yelp is a great platform. In fact, we offer a Listing tool that can help you sync all those platforms with one click – […]
Google accounts for 92% of the global search engine market share (April 2021). That may not surprise you, but did you know 46% of all Google searches are about local information? Customers want to lookup local business easily & quickly. Therefore, Local SEO for Small Business is critical, especially for those who might compete with […]
How to setup Google My Business account Ensure to fill out as much information as possible when creating a Google My Business listing. Google ranks these profiles based on the quality of their information and favors listings with more information. By keeping the information updated you can make sure that Google is feeding the correct […]
Key Points: COVID & Digital Transformation, Post-COVID Marketing Digital Transformation was already at full steam before 2020. Amazon was leading the way as a new king of retail utilizing Digital Marketplace. There’s a reason why we started to use the word ‘Digital’ in front of ‘Marketing’, it’s because it’s all about Digital increasingly. And businesses […]
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Almost anyone who knows anything about websites now knows about WordPress. WordPress is the most popular website builder in the world and this is largely due to the fact that it has a great user interface (UI) which makes WordPress seems EASY! So you say, “WordPress seems easy, I should just make it myself” I […]
I once researched ‘how many WordPress plugins should I have’ a few years ago to find very scary result. The same thing happened recently at a WordPress developer meeting. Many of the sites and many developers had a number in mind that you should not exceed when it comes to plugins. That number is typically […]
